For my senior capstone campaigns class, we have to execute a public relations campaign for a nonprofit client of choice. My client is LUSH Cosmetics’ Charity Pot program, which donates 100 percent of its body lotion proceeds to funding more than 400 grassroots charities. I chose Charity Pot because of my admiration for LUSH's brand and commitment to social responsibility.
LUSH has recently opened a store in Charleston and seeks to build a charity community in its area. Charity Pot aims to support a charity in every state where LUSH does business. Therefore, the Charity Pot team at LUSH Charleston is seeking a new partnership. The goals of my campaign are as follows:
To enhance the involvement of LUSH customers in the Charity Pot partner selection process
To increase the number of local Charity Pot volunteer opportunities for LUSH staff members and customers
Boost grassroots Charity Pot media exposure to in the Charleston community
The campaign is the real deal: research, planning, implementation, evaluation. At the end of the semester, we will have built a comprehensive campaign book (brief) to deliver to our clients.