I love this article by Mashable called "Why You Need a Side Hustle". I started my side hustle, DESIGN x LIANA, in the fall and I've been really pleased with where it has taken me. Designing resumes and personal stationery has...
- Given me opportunity to practice graphic design. I can never get enough of that.
- Taught me more about branding. When customers come to me for a consultation, I have to be strategic in asking for their needs, wants and projections. Knowing how to ask the right questions to get the information that I need to make the customer happy is the essence of account services.
- Thickened my skin to criticism and feedback. When you're working with customers that typically know little about branding and design, you learn patience...lots of patience.
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