LianaTeresa Clarke & Co


NEED | Clarke & Company Benefits is an insurance broker that brought me in to produce a variety of marketing collateral. With an older, professional male target audience, I was asked to refresh their branding while staying true to their conservative style. Oppositely, the company launched a new sister brand, Simplesurance, targeted to millennial singles and families.  

SOLUTION | During my time with Clarke & Co., I designed 7 informational booklets, 9 event calendars, 4 billboards, and countless print and digital advertisements. I worked with the sales teams to simplify insurance policy info into language consumers could understand.