good tablE foods
NEED | General Mills needed to launch its newest product, The Good Table, to markets. The target audience is a young millennial mom who is intentional about the health and wellness of her family, but practical enough to opt for easy dinner solutions. Our biggest challenges: a strapped marketing budget and low brand awareness.
SOLUTION | Our comprehensive launch plan included paid + organic social, blogger collaborations and SEO/paid search. Kelley Mann and I produced vibrant food photography and recipe videos to promote on the new @GoodTableFoods Facebook and Instagram. I designed bright graphics with clever copy about the relatable struggles of parenthood. (It takes an army to get dinner on the table!)