40oz bounce x helper
NEED | Helper's beloved mascot, Lefty, turns 40 this year. With a wealth or brand love and street cred, we needed to celebrate a milestone birthday in a big way.
SOLUTION | Collaborate with 40oz Van to throw a special edition of his acclaimed 40oz Bounce party in Brooklyn. Tickets to the event sold out within three hours. For weeks leading up to the event, @Helper and social influencers teased party details and built hype to earn a total of 1.3MM impressions.
Party guests were offered exclusive 40oz NYC x Helper merchandise, performances by Austin Millz and Amir Obe, Helper Chopped Cheese sandwiches, specialty cocktails by D'Usse, print photo booths and a night to remember.