LUSH Charity Pot campaign

For my senior capstone campaigns class, we have to execute a public relations campaign for a nonprofit client of choice. My client is LUSH Cosmetics’ Charity Pot program, which donates 100 percent of its body lotion proceeds to funding more than 400 grassroots charities. I chose Charity Pot because of my admiration for LUSH's brand and commitment to social responsibility.

LUSH has recently opened a store in Charleston and seeks to build a charity community in its area. Charity Pot aims to support a charity in every state where LUSH does business. Therefore, the Charity Pot team at LUSH Charleston is seeking a new partnership. The goals of my campaign are as follows:

  • To enhance the involvement of LUSH customers in the Charity Pot partner selection process

  • To increase the number of local Charity Pot volunteer opportunities for LUSH staff members and customers

  •  Boost grassroots Charity Pot media exposure to in the Charleston community

The campaign is the real deal: research, planning, implementation, evaluation. At the end of the semester, we will have built a comprehensive campaign book (brief) to deliver to our clients.