good tablE foods

product launch


General Mills was ready to launch its newest product, The Good Table, to markets. We needed a media and content strategy to introduce consumers to the product and build brand awareness (on a small budget). 

We developed a 3-month digital media campaign, garnering 30MM media impressions. Comprehensive launch plan included paid + organic social, blogger partnerships, and SEO/paid search. Created our brand's social media accounts and planned our content strategy. Kelley Mann and I produced photo, recipe, video and design content. Connected with 85 bloggers to grow our following, which earned us 10MM+ media impressions.