40oz bounce x helper
experiential marketing
Hamburger Helper's beloved mascot, Lefty, turned 40 this year. With a wealth of brand love and street cred, General Mills wanted to celebrate a milestone birthday in a big way.
We collaborated with 40oz Van to throw a special edition 40oz Bounce party in Brooklyn. Tickets to the event sold out within three hours. For weeks leading up to the event, @Helper and social influencers teased party details to build hype, earning over 1.3MM media impressions (unpaid).
Party guests were offered exclusive 40oz NYC x Helper merchandise, performances by Austin Millz and Amir Obe, Helper Chopped Cheese sandwiches, specialty cocktails by D'Usse, print photo booths and a night to remember.
You're invited
Physical invitation: 8x8" box of Helper macaroni noodles + limited Helper edition 40ozNYC BK hat + print invite + "Watch the Stove" mixtape
Event t-shirts wrapped in custom foil-lined deli paper
4x4' neon sign as the centerpiece to the VIP section
Guest performances by Austin Millz, Amir Obe and DJ Miss Milan
LEFTY x 40
VIP attendees Retro Spectro, 40ozVan, K$ace and more
Vibes were right all night
Digital and print photo booths