40oz bounce x helper
Hamburger Helper's beloved mascot, Lefty, turned 40 this year. With a wealth of brand love and street cred, General Mills wanted to celebrate a milestone birthday in a big way.
We collaborated with 40oz Van to throw a special edition 40oz Bounce party in Brooklyn. Tickets to the event sold out within three hours. For weeks leading up to the event, @Helper and social influencers teased party details to build hype, earning over 1.3MM media impressions (unpaid).
Party guests were offered exclusive 40oz NYC x Helper merchandise, performances by Austin Millz and Amir Obe, Helper Chopped Cheese sandwiches, specialty cocktails by D'Usse, print photo booths and a night to remember.