Portfolio: Heinz Ketchup
At Wieden+Kennedy, I’ve led the social strategy for the Heinz Ketchup account. Working with one of the most iconic brands in the world is a privilege and a challenge. In every piece of content, our goal is to build brand love and long term equity with our target millennial parent demographic.
Because Chrissy Teigen and her daughter are self-proclaimed Heinz fans, packets specifically, I illustrated a digital birthday card for Luna to share on Heinz’s social media.
Luna Legend lovingly calls Heinz Ketchup packets “Dip Dip”